Do you find your approach differs whether you are visiting an independent convenience store compared to a supermarket?
Michael M. asked a question to Faruk A.
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- Author: Michael M.
- Category: General
- Date asked:
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FAFaruk A. Wholesale Account Executive
Yes, with doubt. You have to adapt your communication & presenting approach differently with independent customers vs Supermarket managers. I find independent stores focus mostly on profit per unit. However, supermarket mangers are more focused on rate of sales and volumes, before making a decision.
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