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Why do some stores decide to buy cocacola or similar products from other wholesalers instead of buying directly ?

I live in an area where I can see many wholesalers delivering drinks to shops around me. what makes those wholesalers preferred, instead of buying them from the company itself?

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  • 7 replies
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  • Author: Sahin K.
  • Category: General
  • Date asked:
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  • JC
    Julia C. Talent Acquisition Professional

    Hi, thats a great question. We work really closely with our wholesale partners to offer the best range and best price. We have so many customers that stock our products so it wouldnt be possible to serve them all so wholesalers are a more efficient way to get to all our customers

  • DS
    Dubem S. Candidate

    Also, I guess there are incentives being targeted by the retail shops that the wholesalers offer. Wholesalers akso get rebates/discounts and may sell lower.

  • JC
    Julia C. Talent Acquisition Professional

    Of course, we pay for promotions to be run so the retailer gets a butter price for a promotional period

  • SK
    Sahin K. Candidate

    Thank you.

  • DS
    Dubem S. Candidate

    The promotional items and gift items during the promntion is the retail shop guys target. In turn the retail shops also give the branded items to their. This way the wholesaler maintians and covers his territory well.

  • JC
    Julia C. Talent Acquisition Professional

    It sounds like you have a great understanding of how retail works, please apply for any of the jobs that interest in within your area at www.ccep.jobs. Thanks

  • DS
    Dubem S. Candidate

    Ok, i will apply.
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